Posts in 'Content'

Meet the Face Behind: ANUKA Jewellery

Ah ANUKA, perhaps the most beautiful collection of jewellery you’ll ever lay your eyes on! Created and ran by the fabulous one women team, Francesca Kippax, ANUKA’s efforts to do things the right way is inspiring. Not only is the jewellery sustainably made, there is also complete transparency in every step of the process – […]

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Instagram Followers: Why Less is More

Follower counts don’t matter. Yep, you heard me right. I recall someone referring to follower counts as a ‘vanity metric’ and that’s exactly what is is. It’s all about your accounts engagement One of the biggest misconceptions about Instagram is that your follower count is everything. It’s not. And it’s unrealistic to believe it is. […]

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Instagram Content: Aesthetic vs. Authentic

As a brand, deciding how to present yourself online and considering how you want consumers to view you and your values takes time. Should you follow the trend (with your own spin on it of course) of displaying your feed with a certain aesthetic and theme or, would a more authentic, more downplayed and ‘unplanned’ […]

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