Follower counts don’t matter. Yep, you heard me right. I recall someone referring to follower counts as a ‘vanity metric’ and that’s exactly what is is. It’s all about your accounts engagement One of the biggest misconceptions about Instagram is that your follower count is everything. It’s not. And it’s unrealistic to believe it is. […]Read More
Posts in 'Content'
As a brand, deciding how to present yourself online and considering how you want consumers to view you and your values takes time. Should you follow the trend (with your own spin on it of course) of displaying your feed with a certain aesthetic and theme or, would a more authentic, more downplayed and ‘unplanned’ […]Read More