Not Just Another Store

Not Just Another Store is a conceptual retail space in Shoreditch with the mission to create an experiential space to tell brands stories. With the goal to mimic this over on their Instagram, the focus was to build a shoppable feed and create shoppable stories. With sustainability and buying into season-less, transitional brands at the heart of what they do, I was there to share their story and help make them stand out as the unique London fashion store they are.